Extensive experience in designing and producing print assets, combining creative vision with technical precision to deliver impactful, brand consistent and production-ready materials. Skilled in managing the full lifecycle from concept, layout through to pre-press, final production, ensuring accuracy, cost efficiency and flawless execution across a wide range of formats and campaigns.
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Brand & Logo Design – Developed and refined logos and brand identities.
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Artwork & Layout – Created high-quality artwork for brochures, manuals, look-books, decks, magazines, adverts and e-commerce marketing collateral.
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POS & Display – Designed and artworked point-of-sale materials, CDU units, in-store signage and exhibition displays.
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Typesetting & Instructional Materials – Expert in precise text layout, typography, and pre-press preparation to ensure accuracy and consistency in print production.
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Pre-Press & Colour Management – Created press-ready PDFs, pre-flight checks, managed colour workflows, X-Rite and GMG software.
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Retouching & Visual Optimisation – Enhancing and refining digital assets for print/digital campaigns across multi-channels ensuring visual clarity, consistency and maximum impact while maintaining brand standards.​
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