INNOVATION/NPI

​Designing innovative, sustainable, and user-centric solutions that enhance experiences, drive impact, and create meaningful value.

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• NPI Packaging Lead - Led end-to-end NPI for packaging, from concept and prototyping to production, ensuring functionality, compliance, brand alignment and cost-effective sustainable solutions.

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• Project Management - Oversaw cross-functional teams, timelines and milestones to ensure on-time, cost-effective delivery.

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• Ideation & Brainstorming – Facilitate creative workshops and ideation sessions to generate innovative concepts aligned with user needs, brand strategy and market trends.

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• Research & Market Analysis – Conduct in-depth market research and competitive assessments translating insights into actionable product opportunities that meet business objectives.

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• Concept Development – Define design strategies, core functionalities, USPs, and execution plans, ensuring concepts are feasible, sustainable and aligned with brand vision.

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• Prototyping & Evaluation – Develop and test prototypes to validate functionality, durability, user experience, iterating designs to ensure practical and manufacturable solutions.

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• Product Launch & Commercialisation – Oversee the full product lifecycle from prototype to mass production, coordinating with design, operations, supply chain and marketing teams to deliver high-quality global releases.

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