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MATANA Branding guidlines.jpg

BRAND DESIGN & STRATEGY

Delivering purposeful and cohesive branding across all channels, guided by strategic insight.

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  • Brand Strategy - Define and implement brand strategy, including messaging frameworks, visual identity systems and campaign direction to strengthen brand recognition and equity.

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  • Brand Design - Develop logos, colour palettes, packaging, comprehensive brand guidelines rooted in brand positioning and market research.

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  • Core Values - Lead brand evolution as a brand guardian, ensuring consistency, alignment and continual growth across multi-channel touch-points.

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  • Guidelines - Create toolkits, templates, campaign guidelines to streamline digital, print assets, enabling scalable and cohesive brand communication.

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  • Stakeholder Management - Collaborate with cross-functional teams to integrate brand strategy into product design, marketing campaigns, and customer experiences.

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