top of page

​​​

ABOUT ME 

With over 20 years of experience in the Packaging and Design industry, I have consistently delivered innovative, cost-effective and human-centred packaging solutions. My expertise lies in driving material optimisation, process improvements and sustainable practices that enhance user experience while supporting business growth for leading global brands.

​

I am a results-driven professional with a strong work ethic and a proven ability to deliver high-quality outcomes. Recognised for my loyalty, dependability and attention to detail, I consistently complete tasks to the highest standard while supporting organisational goals.

 

With a proactive and solutions-focused mindset, I approach challenges as opportunities for improvement and innovation. Trusted for my approachable and collaborative nature, I build strong relationships that enhance team performance and contribute to long-term          business success.

 

CORE COMPETENCIES

 

PACKAGING ENGINEERING Expertise in materials selection, waste reduction, circular design, die-line development, and lifecycle assessment.

 

PACKAGING COMPLIANCE Skilled in managing global compliance standards, including FSC-certified materials, low-VOC inks, and regulatory safety requirements, ensuring solutions meet both sustainability goals and industry certifications.

 

PACKAGING QUALITY ASSURANCE Proven track record in implementing QA protocols and optimising logistics packaging through rigorous testing (drop, vibration, compression) to improve durability, reduce damages and enhance supply chain efficiency.

 

BRAND & PACKAGING STRATEGY Expertise in human-centred design and strategic brand development, creating packaging that strengthens consumer engagement, reinforces brand identity and enhances market positioning.

 

PROJECT & CHANGE MANAGEMENT E2E program delivery, global stakeholder alignment, leadership in New Product Implementation (NPI) and change management.

 

PACKAGING INNOVATIONS Driving R&D initiatives, integrating new technologies, scaling processes for operational efficiency and future readiness.

 

ART DIRECTION Experienced in Art Direction across print, digital and packaging media, delivering cohesive visual storytelling, brand consistency and impactful design solutions.

I am dedicated to developing packaging solutions that balance business objectives with environmental responsibility, ensuring measurable value for both brands and end users.


BRANDS: Sony PlayStation, Hipp, Kendamil, Huxley Global, Ted Baker, M&S, Cath Kidston, BHS, John Lewis, Debenhams, Crabtree & Evelyn, Primark, Mothercare, Monsoon, Next, House of Holland, Drakes, Levis, Superdry, Agent Provocateur, Accessories, Nelsons, Jimmi Jamms, Dorothy Perkins, Topshop, River Island, Matalan, Walmart, Boots, F&F, Bravissimo, Wallis, H&M and much more!

 

 

DESIGN SOFTWARE

Fully competent in the below software

​

​

​

​

​

​

​

​

​

​

 

​

PROJECT/PROCESS MANAGEMENT SOFTWARE 

​

​

​

​

​

​

​

​

​

​

​

 

 

CV Available upon request

EMAIL: soorc200@hotmail.com

software logos.jpg
project management software.jpg
  • LinkedIn
CP-LOGO-small.png
bottom of page