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ABOUT ME
With over 20 years of experience in the Packaging and Design industry, I have consistently delivered innovative, cost-effective and human-centred packaging solutions. My expertise lies in driving material optimisation, process improvements and sustainable practices that enhance user experience while supporting business growth for leading global brands.
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I am a results-driven professional with a strong work ethic and a proven ability to deliver high-quality outcomes. Recognised for my loyalty, dependability and attention to detail, I consistently complete tasks to the highest standard while supporting organisational goals.
With a proactive and solutions-focused mindset, I approach challenges as opportunities for improvement and innovation. Trusted for my approachable and collaborative nature, I build strong relationships that enhance team performance and contribute to long-term business success.
CORE COMPETENCIES
PACKAGING ENGINEERING – Expertise in materials selection, waste reduction, circular design, die-line development, and lifecycle assessment.
PACKAGING COMPLIANCE – Skilled in managing global compliance standards, including FSC-certified materials, low-VOC inks, and regulatory safety requirements, ensuring solutions meet both sustainability goals and industry certifications.
PACKAGING QUALITY ASSURANCE – Proven track record in implementing QA protocols and optimising logistics packaging through rigorous testing (drop, vibration, compression) to improve durability, reduce damages and enhance supply chain efficiency.
BRAND & PACKAGING STRATEGY – Expertise in human-centred design and strategic brand development, creating packaging that strengthens consumer engagement, reinforces brand identity and enhances market positioning.
PROJECT & CHANGE MANAGEMENT – E2E program delivery, global stakeholder alignment, leadership in New Product Implementation (NPI) and change management.
PACKAGING INNOVATIONS – Driving R&D initiatives, integrating new technologies, scaling processes for operational efficiency and future readiness.
ART DIRECTION – Experienced in Art Direction across print, digital and packaging media, delivering cohesive visual storytelling, brand consistency and impactful design solutions.
I am dedicated to developing packaging solutions that balance business objectives with environmental responsibility, ensuring measurable value for both brands and end users.
BRANDS: Sony PlayStation, Hipp, Kendamil, Huxley Global, Ted Baker, M&S, Cath Kidston, BHS, John Lewis, Debenhams, Crabtree & Evelyn, Primark, Mothercare, Monsoon, Next, House of Holland, Drakes, Levis, Superdry, Agent Provocateur, Accessories, Nelsons, Jimmi Jamms, Dorothy Perkins, Topshop, River Island, Matalan, Walmart, Boots, F&F, Bravissimo, Wallis, H&M and much more!
DESIGN SOFTWARE
Fully competent in the below software
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PROJECT/PROCESS MANAGEMENT SOFTWARE
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CV Available upon request
EMAIL: soorc200@hotmail.com
